Do you want an effective way to promote your site? Then optimization for search engines is “one of the best ways” you can call! Simply investing in building a website will not ensure your success or visibility unless you follow the following things that we will mention below.

Relevant Content

By this term we refer to information that correctly translates the page message and provides users with the data they need in a timely manner and using accessible language. For search engines, providing relevant content and informing users in a timely manner is a very important feature. Also, avoid duplicate content. Google algorithms value the authenticity of the information and its accuracy. If duplicates are found, the non-original page will be charged and dropped to Google’s ranking.From LinkHelpers Phoenix SEO you will have the best deal now.

To ensure the relevance of the content your site offers, please answer the following questions:

• Are the information they provide are simple, easy to understand, and easy to understand?
• Does the content of the website agitate a certain type of emotion? What kind of emotion, Positive or Negative?
• Information inspires readers?
• Are the information credible, are designed so as not to sound mechanically?

If you answered yes to these questions, congratulations, you have a good quality! Therefore, you can go to the next step.

Tip: Above all, our advice is not to create content for search engines only, but rather to put readers and their needs above! Paradoxically, by providing appropriate and quality material to users’ needs, Google will observe and reward you by making your content available to the right users.

Accessibility and flexibility of the interface

When it comes to the interface, we refer to the part of the website with which the user interacts. Because we know the first impression counts, we need to adapt the visual part according to user preferences and new trends in the field. Elements such as load time or security can divide users into those who are satisfied, convert and those who have experienced an unpleasant experience and who will certainly not resort to the services they offer.

Just like in the previous step, you have an obligation to ask if:

• The design interface is minimal, highlights the important elements of the website?
• Is there space between elements or the layout is loaded, crowded?
• Is the color palette chosen is constrained, consistent and consistent with the other elements of the website?
• Is important information (such as contacts) well located or difficult to find?
• Is the navigation menu also adaptable for small devices? It is functional?
• What is the feedback of users following web browsing? What sensation does the chosen color palette produce?

If the answers show that the designed interface has some weaknesses, you should take the appropriate measures in a timely manner. A clue as to how users react when browsing the site can be obtained from Google Analytics statistics (conversion rate, average length of time spent on the site, bounce rate) as well as specialized session recording and A / B testing software Hotjar, CrazyEgg, etc. If the users of the website have a nice experience, then Google will “renames” you by climbing into the search engines.